4R Certification Program Launches “Right People” Video Series

Almost everyone in agriculture knows the 4Rs: “Right Source at the Right Rate, at the Right Time and in the Right Place.” But how often do we stop to consider that crucial fifth ‘R’ – the Right People?

Launched in 2014, the 4R Nutrient Stewardship Certification Program would not have gotten off the ground without the coming together of the Right People – agriculturalists, environmentalists, academics, policy makers and many more stakeholders. This unique blend of seemingly disparate groups saw a need for a science-based program to proactively work toward the long-term improvement of waterways – and from their efforts, the 4R Certification Program was born.

Today, the 4R Certification Program continues to rely on the Right People – the employees of 4R Certified facilities and independent crop consultant organizations who drive the program forward every day. As the trusted advisers of farmer customers, all employees play a part in advocating for the 4R Program, from CEOs and office staff to custom applicators and agronomists.

To highlight the “boots on the ground” employees who drive the program, the 4R Nutrient Stewardship Certification Program is undertaking a company-driven video series called “Right People.” This selfie-style video series will feature the faces of 4R Certified nutrient service providers that implement the 4R Principles each and every day. These “Right People” will share their story on why the 4R Certification Program is important to them, their company and their farmer customers.

On August 6, the 4R Certification Program posted the first series of these selfie videos from Certified participant Luckey Farmers, Inc. Videos are available to view on the 4R Certification Program YouTube channel, Facebook page and website (4rcertified.org). More videos will be made available as additional Certified participants join the series.

Any 4R Certified participant is welcome to participate in the video series – please contact Nicole Volk at nvolk@oaba.net for details on how to get started.